Pros:
1. Increased knowledge over skills needed to survive in extreme situations or environments.
2. A unique way to make money – survival training is an increasingly popular form of outdoor recreation, and can be a viable source of income for those who offer it as services.
3. Offering a service that can help build confidence and potentially save lives in dangerous situations.
4. Connecting with people from different walks of life, who may have shared interests in surviving the elements.
5. Increased understanding about environmental concerns and sustainability practices.
Cons:
1. High cost of equipment needed for training.
2. Difficult to find qualified instructors, who are both knowledgeable about survival and teaching techniques.
3. Risk of potential legal liability or injury resulting from providing instruction in dangerous activities.
4. Significant amount of time needed to promote the school and establish a customer base.
5. Potential difficulty acquiring permits or licenses needed to operate a survival school.
6. Environmentally damaging practices resulting from inexperienced instructors or participants.
7. Lack of sufficient insurance coverage for the school and its staff in case of injury or death resulting from participation in activities related to the school’s mission.
8. Potentially limited market size due to individuals’ location, financial resources and availability of suitable locations.
9. Inconsistent demand resulting from changing weather and natural conditions.
10. Difficulty in maintaining a high quality customer experience as class sizes increase or decrease.