Pros And Cons Of Starting A Live Streaming Business


1. Low startup costs – Compared to other business models, the cost of starting an online streaming business is relatively low. There are no physical products to produce or maintain, and many services offer free video hosting solutions.

2. Get Real-Time Feedback – Live streaming allows for instant interaction with viewers, who can ask questions and receive answers in real-time. This is invaluable for both businesses and content creators, who can get immediate feedback on what works or doesn’t work.

3. Reach a Wide Audience – With the right tools and resources, you can reach audiences from all over the world. This is especially beneficial for businesses looking to expand their customer base or entrepreneurs trying to find new markets.


1. Equipment and Technical Knowledge – Live streaming requires specific hardware and software that may be unfamiliar or intimidating to those who are not tech-savvy. You’ll also need reliable internet access and a good understanding of the different streaming platforms.

2. Difficult to Monetize – Building an audience is only half the battle; you need to be able to monetize your content as well. This can be difficult, especially for newer streamers who don’t have an established fanbase yet.

3. Potential Quality Issues – Low-quality streams can be a major turnoff to viewers, so it’s important to make sure that your equipment and connections are up to par. Otherwise, you may end up losing more viewers than you gain.