Pros:
1. Low startup costs – A content marketing agency requires minimal initial investment, as you can work from home and focus on building networks and relationships with potential clients to get started.
2. Flexible working hours – You don’t have to work around a fixed schedule, and you can manage your workloads accordingly.
3. Brand recognition – Content marketing is a great way to build brand recognition for yourself or your business. By sharing relevant content with potential customers, you can gain their trust and loyalty by establishing yourself as an expert in the field.
4. Increased visibility – Content marketing is an effective way to get your brand in front of potential customers. By producing content that is interesting and informative, you can attract more visitors to your website, thus increasing visibility.
Cons:
1. Time-consuming process – Content creation and distribution requires a lot of time and effort from the content marketer, which can be quite daunting for some.
2. Inconsistent returns – Content marketing does not guarantee immediate results and the success of campaigns is often unpredictable.
3. Lack of resources – Content marketer’s need access to tools, platforms and experts in order to produce effective content, but may struggle to find these resources if they are on a budget.
4. Unpredictable nature – Content marketing is unpredictable in terms of the audience it reaches, and it can be difficult to gauge how successful campaigns will be until they have been running for some time.