1. Assess the Need in Your Area – Conduct research on current casting agencies and determine if there is room for you to come into the market.
2. Register Your Business – Obtain business licenses and permits, as well as set up registration with your local tax office.
3. Secure Funding – Whether you plan to secure a business loan or use your own funding, assess your financial needs and resources for starting an agency.
4. Develop Your Business Plan – Create a comprehensive business plan that outlines the goals, objectives and strategies for your casting agency.
5. Hire Talent Agents – Recruit talent agents who have experience in the casting industry and set up contracts with them.
6. Market Your Agency – Develop marketing plans to promote your agency, including online presence and traditional advertising.
7. Establish Relationships With Casting Directors – Connect with casting directors who are affiliated with local productions or acting schools in order to gain access to talent pools.
8. Create an Online Database – Develop a database to keep track of actors and their details, such as contact information, experience and reel clips.