1. Develop a Loyalty Program – Offer perks such as discounts, free skate rentals, or exclusive rink events for loyal customers who frequently purchase passes and merchandise from your ice skating rink.
2. Employ Social Media Influencers – Reach out to local social media influencers, who have a following in your area, and ask them to promote your ice skating rink. Offer incentives such as free passes or merchandise in exchange for the promotion.
3. Sponsor Events – Partner with local schools or organizations to sponsor ice skating events that will attract more people to your rink and create positive word-of-mouth.
4. Utilize Email Campaigns – Send email campaigns to current and potential customers with special offers and discounts, or remind them of upcoming events that they can attend at your rink.
5. Create Contests – Offer contests or giveaways on social media platforms to engage your followers and attract new customers to your ice skating rink.