1. Create an Engaging Website or Online Store – A great website is essential for any business seeking to increase their visibility and draw in customers. Make sure your website has a modern design with engaging content about your products, as well as contact information and directions to your shop.
2. Cultivate Goodwill with Local Events – Hold tastings and events in your local area that are free or heavily discounted, such as movie nights or popcorn-related competitions. This will get people talking about your shop and create a positive association with it.
3. Partner up with Local Businesses – Invite local restaurants, bars, and other establishments to showcase your popcorn at their establishments or collaborate on promotions. This will get customers familiar with your product in places they already frequent.
4. Use Social Media Wisely – Utilize popular social media platforms such as Facebook, Instagram, and Twitter to promote your business and interact with customers. Offer special deals and discounts to followers, as well as interesting content about your products and shop.
5. Invest in SEO – Search engine optimization (SEO) is the process of optimizing a website’s content in order to appear higher on search engine results pages (SERPs). Investing in SEO will help potential customers find your shop more easily on the web.