1. Utilize Social Media: Creating an engaging presence on Instagram and Facebook can help you reach a larger target audience. Showcase pictures of your glasses, share reviews from customers, and post content that is interesting to your followers. You can also use hashtags to increase your visibility.
2. Run Contests: Give away a pair of glasses or other prizes as part of an Instagram or Facebook contest. This can help you gain traction and drive more traffic to your store.
3. Create an Influencer Campaign: Reach out to influencers who wear glasses and have them promote your product on their social media channels. You can also host giveaways or collaborate on special campaigns together.
4. Invest in Paid Ads: Investing in paid ads on Google Adwords and other platforms can help you drive targeted traffic to your store.
5. Use Email Marketing: Email marketing is a great way to keep customers informed about new products, promotions, and discounts. You can also use this channel to send personalized emails to customers who have shown interest in your products.