Real Estate Photography Business Checklist: How To Get Started

1. Research the Real Estate Market – Before you start to launch your business, it’s important to thoroughly research the real estate market in your area. Researching will help you better understand who is buying and selling property and what type of photography services they may need.

2. Create a Business Plan – Once you have done your research and determined there is a market for real estate photography services, create a business plan. This plan should outline your goals, budget, and marketing strategy.

3. Invest in Photography Equipment – Before you can begin taking pictures for clients, invest in the necessary photography equipment. You’ll need a good quality camera, lenses, tripod, and any other accessories that might be helpful.

4. Establish Your Rates – Once you have the equipment in place and a business plan in place, it’s time to establish your rates for services. Consider the market rate for similar services, as well as your own time and experience when setting your rates.

5. Create a Website – One of the best ways to showcase your work and attract customers is by creating a website. This doesn’t have to be costly or overly complicated – just make sure it looks professional and has plenty of images you can share with potential clients.

6. Reach Out to Realtors – Realtors are usually great potential clients for real estate photography services, so be sure to reach out and make connections with as many local realtors as possible. Connecting with them will give you an edge in the industry and may even lead to more business opportunities.

7. Market Your Services – Once you’ve established your business and have a website in place, it’s time to start marketing your services. Think about ways you can create awareness around your work, such as through local publications or events. You may even want to consider social media presence or paid advertising campaigns.

8. Follow-Up with Clients – Finally, be sure to follow-up with your clients after a project is complete. Ask for feedback and referrals, as these are both great ways to grow your business in the future. Additionally, it’s important to maintain good relationships with all of your clients so they continue to utilize your services.