Pros And Cons Of Starting A Custom Prints Business

Starting any business can be overwhelming, especially for those who are new to the industry. A custom prints business requires an investment in time, energy, finances, and resources. But, when done correctly, it can be a rewarding venture that pays off both financially and professionally. Before taking the plunge into this lucrative industry, it’s important to consider the pros and cons of starting a custom prints business.


1. Flexibility: With a custom prints business, you have complete control over your operations and can make decisions that fit your needs best. You get to decide when projects will be completed, how many orders you take on, and how much to charge clients.

2. Low start-up cost: Compared to other types of businesses, a custom prints business requires minimal start-up costs and overhead expenses. All that’s really needed is a printer, ink, paper, and a computer with design software.

3. High Profit Margin: Custom prints businesses typically have the potential for high profit margins, since most of the cost of producing a product is in materials rather than labor.

4. Enjoyable Work: If you love working with art and design, then starting a custom prints business can be incredibly fulfilling and enjoyable.


1. Long Hours: Running your own business can be quite time consuming and require long hours of work.

2. High Competition: The custom prints industry is very competitive, making it important to provide quality products at an affordable price in order to stand out from the competition.

3. Technical Challenges: There are many technical challenges involved with starting a custom prints business, including mastering design software and keeping up with the latest printing technologies.

4. Reputation Risk: As with any business venture, there is always a risk of damaging your reputation if you make mistakes or provide inferior products.