1. Develop a Unique Brand Identity – Create an original logo and tagline that defines your school’s unique identity in the yoga space. Use this branding on all marketing materials, such as website, business cards, flyers, and other promotional pieces.
2. Utilize Social Media – Create a presence on social media platforms, such as Facebook, Instagram and Twitter. Post regularly about updates to your classes, share photos of students in action, and interact with potential students.
3. Leverage Online Directories – Get listed on popular online directories that cater to yoga instructors and studios. Many of these directories are free, such as Yelp and Google My Business.
4. Offer Special Deals – To draw potential students to your school, offer discounts for classes or packages. This will help you spread the word about your services in an affordable way.
5. Embrace Word-of-Mouth Advertising – Ask current students to post positive reviews and share their experiences. Word-of-mouth advertising is one of the most effective forms of marketing, so take advantage of it! Encourage your existing students to refer friends and family to your classes.