1. Utilize Social Media – Creating accounts on major social media platforms like Facebook and Instagram can be a great way to reach new customers and keep existing ones engaged with your store. Use posts, stories, hashtags, competitions, giveaways and influencers to increase brand awareness.
2. Run an Email Campaign – Establishing a newsletter and running regular email campaigns can be a great way to reach out directly to your customers. Include news and updates from your store, special discounts, exclusive offers and content related to the outdoors.
3. Get Involved with Local Events – Participating in local events such as outdoor fairs, festivals and other activities is a great way to get your store’s name out there. Not only will you be able to make direct sales but you’ll also meet people who could become future customers.
4. Leverage Local Partnerships – Forming partnerships with local businesses can help drive more customers to your store. Consider offering discounts to customers who have purchased from a partner business or arranging a joint event promotion.
5. Use Online Advertising – Investing in targeted online advertising such as Google Ads, Facebook Ads and other platforms can be a great way to reach potential customers and drive sales. Experiment with different campaigns to find the best mix for your store’s audience.