1. Leverage Social Media: Use popular social media platforms such as Facebook, Twitter, and Instagram to promote your novelty store and engage with customers. Create unique hashtags that customers can use when sharing photos of their purchases, creating an interactive community of shoppers.
2. Develop an Email List: Cultivate a list of email subscribers by offering exclusive discounts and deals to encourage sign-ups. Make sure you have content that is interesting, informative, and tailored to your customers’ interests.
3. Host Events: Host events such as store openings, in-store product demonstrations, contests, or workshops. Invite the local media and promote these events on social media to reach a larger audience.
4. Create Loyalty Programs: Offer loyalty programs that reward customers for their repeat purchases and referrals to their friends. This will incentivize shoppers to come back more often and tell others about your store.
5. Offer Unique Experiences: Create an immersive experience for customers by offering them unique activities, such as customizing products or designing their own items. This will make your store stand out from the competition and encourage customers to visit again.