1. Utilise Digital Channels: Build a website and an active presence on social media channels such as Facebook and Twitter. Make sure that your posts are engaging, informative, and related to the industry you are in. This will help attract potential customers, establish your brand and build trust with customers.
2. Develop an Email Newsletter: Create a weekly or monthly email newsletter to stay in touch with existing customers and attract new ones. Include helpful industry-related content, updates on special offers, discounts or promotions, and customer feedback.
3. Leverage Local Events: Participate in local trade shows, conferences, and other events to network with potential customers and build relationships. You can also create workshops or informational seminars related to your business.
4. Leverage Referral Programs: Develop a referral program in which current customers refer new ones to you. Offer incentives such as discounts or freebies so that more people are likely to participate.
5. Create Video Content: Create engaging video content related to your business such as tutorials, interviews or customer feedback videos. Upload them to YouTube and other video-sharing sites for maximum reach. You can also share the videos on social media channels and other websites.