1. Establish an Engaging Social Media Presence: Utilize social media platforms such as Facebook, Instagram, and Twitter to promote your business with engaging content like photos of the clams you’ve harvested, customer reviews and stories about your experiences.
2. Advertise with Local Newspapers and Magazines: Reach out to local publications and offer them incentives to advertise your business such as discounts or giveaways.
3. Develop an SEO-Friendly Website: Utilize search engine optimization (SEO) tactics to make sure your website is appearing on the top of search engine results.
4. Take Advantage of Word-of-Mouth Marketing: Ask customers to refer their friends and family to your business in exchange for discounts or free services.
5. Utilize Creative Offline Advertising Strategies: Get creative with offline advertising techniques like direct mail, radio ads, billboards and infographics. These strategies will allow you to reach a larger audience and drive more potential customers to your business.