5 Creative Marketing Strategies To Grow Your Hiking Tour Business

1. Utilize Social Media Platforms – Leverage the power of social media platforms such as Facebook, Instagram, Twitter, and YouTube to reach potential customers. You can create content that showcases what your hiking tours offer and invite prospects to check out your website or contact you for more information.

2. Hold Events – Host a launch event or “open house” for your hiking tour business to gain exposure and attract potential customers. Invite local media outlets, influencers, and travel bloggers to attend the event and spread the word about your tours.

3. Develop Partnerships – Develop strategic partnerships with other businesses in the industry, such as travel agencies, tour operators, and hotels. By partnering with these types of businesses, you can gain access to their existing customer base and benefit from word-of-mouth referrals.

4. Start a Blog – Having an informative website is critical for promoting your hiking tours. But to really make an impact, start a blog where you can share insights about the local area, hiking tips and resources, helpful customer stories, and more.

5. Utilize Online Advertising – Traditional forms of advertising are still effective for promoting your business. But it’s also important to leverage the power of online ads such as Google Ads and Facebook Ads to reach a wider audience.