1. Social Media: Leverage the power of social media to reach potential fans and spread awareness about your artists. Use platforms like Facebook, Twitter, Instagram, and YouTube to promote exclusive content such as music videos, behind-the-scenes footage and interviews with the artist.
2. Free Promotional Materials: Create free promotional materials such as flyers and posters to spread the word about your record label. Place the materials in strategic locations such as music venues, universities, parks, and other public spaces.
3. Music Festivals: Participate in local music festivals to promote your brand and give fans a chance to experience your music live.
4. Cross-Promotion: Partner with other artists, record labels, and publications to cross-promote each other’s content. This will help you reach a wider audience and build relationships in the industry.
5. Digital Advertising: Maximize online visibility by investing in digital advertising campaigns on platforms like Google Ads and Instagram Ads. With the right targeting, you can reach potential fans and drive them to your website or social media pages.