PROS:
• Low start-up costs – The cost to set up an online t-shirt business is relatively low in comparison to other types of businesses. All you need is a computer, internet connection, domain name and hosting package. Additionally, you can reduce costs by keeping operations and design simple.
• Easily scalable – The beauty of an online business is that it’s much easier to scale up than a traditional brick-and-mortar store. With an ecommerce platform, you can quickly add new products and services, promote them with the click of a button, and reach new markets with relative ease.
• Low overhead – The costs associated with running an online t-shirt business are much lower than those of a physical store. All you need to pay for is your domain, hosting service and any advertising campaigns you might decide to launch.
CONS:
• Difficult to build a customer base – It’s difficult to get customers to buy from you when they don’t know who you are. Although there are many marketing strategies available, it can take a long time before your t-shirt business becomes profitable.
• Highly competitive – There is a lot of competition in the online t-shirt industry so it can be hard for new businesses to out from the crowd. It’s important to focus on creating quality products, offering competitive prices and providing excellent customer service in order to succeed.
• Need for technical knowledge – If you’re not familiar with web design or coding, it can be difficult to set up and manage an online t-shirt store. This often requires the help of professionals which can cost time and money.