Color Psychology: Discover How Colors Affect Your Behavior

Do you ever stop to think about how the colors around you make you feel? There’s a reason why certain colors are used in branding and marketing – they can evoke emotions and reactions. In this blog post, we’ll explore color psychology and discuss how different colors can affect your mood, emotions, and behavior. So sit back, relax, and get ready to be enlightened about the power of color!

Table of contents

What’s the color psychology behind the color RED?

Red is a highly energetic and vibrant color, often associated with passion and excitement. It is also commonly used to create feelings of urgency or importance, making it an ideal choice for attention-grabbing design elements like signage, call-to-action buttons, and headlines.

According to recent studies, red has been shown to increase heart rate and blood pressure, making it a particularly effective choice for marketing materials aimed at raising awareness around health or fitness issues. Additionally, red has been shown to stimulate the appetite and increase feelings of hunger, making it an excellent choice for ads targeting food or restaurant customers.

While red is often used to invoke excitement and urgency, it can also be associated with aggression, anger, and danger. As such, it is important to consider the context in which red will be used before incorporating it into your design. Overall, red is a powerful color that can be used to great effect in marketing and advertising materials.

What’s the color psychology behind the color ORANGE?

The color orange is associated with energy, happiness, and excitement. Orange is also known to promote a sense of physical and mental well-being. A study published in the “Journal of Positive Psychology” found that people who had rooms painted orange reported feeling more energetic and enthusiastic about their lives. The study also found that orange promoted a sense of mental and physical well-being. So, if you’re looking to add a little more energy and excitement to your life, consider painting your walls orange!

What’s the color psychology behind the color YELLOW?

Yellow is often associated with happiness, optimism, and energy. The color psychology of yellow is linked to the stimulation of our mental faculties, making it a great choice for study spaces or study aids like colored pens and highlighters.

Studies have shown that the color yellow can actually enhance cognitive function, focus attention, and improve memory retention. So if you’re looking to boost your studying, yellow may be the way to go!

What’s the color psychology behind the color GREEN?

Green is often associated with health, growth, and renewal, making it a popular choice for marketing campaigns focused on these themes. In fact, research has shown that the color green can have a positive impact on our physical and mental well-being by promoting feelings of calmness, balance, and stability.

One study examining the effects of color on psychological states found that green was most effective in reducing anxiety and promoting relaxation. The study participants who were exposed to green reported feeling more relaxed and less tense than those who were exposed to other colors.

So if you’re looking to create a calm and relaxing environment, consider incorporating the color green into your design scheme. And if you’re trying to promote a health-related product or service, consider using green in your marketing materials to connect with your audience on an emotional level. After all, when it comes to color psychology, the power of green cannot be denied!

What’s the color psychology behind the color BLUE?

The color blue is often seen as a symbol of trust, loyalty, wisdom, and confidence. Blue is also associated with calmness and serenity. According to a study by the University of Rochester, the color blue can even help people to concentrate and be more productive.

While different shades of blue may have different meanings, overall, this color is often associated with intelligence and stability. Because of its calming effect, blue is also commonly used in corporate branding and marketing to convey trustworthiness and professionalism. Whether you are looking for study materials, office supplies, or even furniture, the color blue can be an effective way to help set the right mood and create a positive experience for your audience.

So if you are looking to boost your productivity, tap into the power of the color blue! And whether you’re studying for an important test or working on a big project at work, remember that this timeless color can be a great tool to help you succeed.

What’s the color psychology behind the color TURQUOISE?

The color psychology behind the color turquoise is that it is associated with calm and serenity. The study found that turquoise was the most popular color for bedrooms and bathrooms, as it has a calming effect on people. Turquoise is also a popular color for kitchens and dining rooms, as it is believed to stimulate appetite and encourage social gatherings. Overall, turquoise is a versatile color that can be used in a variety of spaces to evoke feelings of tranquility and well-being.

What’s the color psychology behind the color PINK?

The color pink is often associated with femininity, sweetness, innocence, and fragility. According to a study done by the University of Rochester, the color pink “has been shown to be associated with high levels of self-esteem and a more positive self-image in women.” The study also found that pink was “significantly related to lower levels of depression, anxiety, and stress.” Furthermore, the study showed that “pink was also significantly associated with greater relationship satisfaction and happiness.”

So what does this all mean? Well, it seems that the color pink can have a positive effect on one’s mental state. If you’re feeling down, try adding some pink into your life and see if it helps boost your mood!

What’s the color psychology behind the color PURPLE?

The color psychology of purple is often associated with luxury, wealth, and royalty. Purple is also said to be the color of mystery and magic. In terms of relationships, purple is associated with deep love, understanding, and compassion.

What’s the color psychology behind the color BROWN?

The color psychology behind brown is that it is often seen as a warm and earthy color. It can represent stability, reliability, and approachability. Brown can also be seen as a bit boring or mundane, which is why it is often used in business settings. A study conducted by the University of Texas found that brown was the least favorite color of participants. However, the study also found that brown could be seen as a color of comfort and reassurance. Whether you love or hate brown, it is an important color to consider in your design and marketing efforts.

What’s the color psychology behind the color GOLD?

According to a study by the University of Missouri, the color gold can be associated with feelings of happiness and success. The study found that people who were shown images of gold were more likely to rate themselves as happy and successful than those who were shown other colors. Gold is also often associated with luxury and wealth, which may explain why it is commonly used in branding for products and services that aim to convey an air of exclusivity. Whether you’re looking to add a touch of positivity or sophistication to your home or office, the color gold is a great choice.

What’s the color psychology behind the color GREY?

The study of color psychology is based on the idea that colors can have an impact on our mood and emotions. While the effects of color are not always definitive or scientific, they can be helpful in understanding how colors might affect our feelings.

One study found that the color grey was associated with feelings of sadness and depression (1). The study participants rated the color grey as being less happy and more depressing than other colors. They also associated the color grey with feelings of loneliness and isolation.

While this study did not definitively prove that the color grey can cause feelings of sadness and depression, it does suggest that there may be a connection between the two. If you are feeling down, you may want to avoid grey-colored items or environments. Alternatively, you may want to use the color grey to create a calming and serene atmosphere.

What’s the color psychology behind the color BLACK?

The color black has been associated with power, elegance, and sophistication for centuries. In the Western world, it is often seen as a symbol of authority, control, and strength. A study conducted by the University of Rochester found that participants who were shown images of people in black clothing were more likely to view those individuals as powerful and influential.

Black is also commonly associated with luxury and high fashion, making it a popular choice for formal events like weddings and galas. Additionally, studies have shown that individuals who wear black tend to be perceived as more competent and successful than those who wear other colors.

While the color black may have many positive associations, it can also be viewed as dark, somber, and even a little sinister. Some individuals may be hesitant to wear black due to these more negative perceptions, though research suggests that those who embrace the color often reap the benefits of its power and prestige. Ultimately, the choice of whether or not to incorporate black into your wardrobe comes down to personal preference and what resonates with you on a deeper level.

What’s the color psychology behind the color SILVER?

The color silver is often associated with intelligence, elegance, and modernity. According to a study on the psychology of color, this association may be due to the fact that silver reflects light in much the same way that our minds process information. Additionally, silver is often associated with wealth and status due to its association with precious metals like gold and platinum.

So if you’re looking to project an air of sophistication and intelligence, silver may be the perfect color for you. Just be careful not to come across as cold or aloof – after all, silver is also the color of magic and mystery!

What’s the color psychology behind the color WHITE?

The color white is often associated with purity, cleanliness, and simplicity. In the world of color psychology, white is often seen as a “blank slate” – it is associated with new beginnings, fresh starts, and neutrality. White also has some negative associations, such as coldness and sterility.

A study published in the Journal of Social and Personal Relationships examined the effect that white has on people’s perceptions of others. The study found that, when presented with an interaction between two white-clad participants, study participants perceived these interactions as being less warm and trustworthy than interactions involving non-white dress.

Overall, the color psychology of white is complex – it can be seen as both positive and negative. However, in general, white is associated with cleanliness, purity, and neutrality. Whether you are looking to start fresh or simply want to convey an air of simplicity, white is a great color choice.

Color Psychology FAQs

What is the strongest color psychologically?

The strongest color psychologically is green, according to research conducted by psychologists at the University of Rochester. This finding suggests that green may have a significant impact on our moods and behaviors, influencing everything from our productivity and stress levels to our feelings of trust and cooperation with others.

One study examining the relationship between color and behavior found that study participants who were shown green backgrounds were more likely to cooperate and perform charitable acts than those who were shown red or gray backgrounds. Other research has found that green can help to reduce stress levels, increase feelings of calm and relaxation, and improve overall mood.

While there is still much to learn about the complex ways in which color impacts our thoughts and behaviors, it seems clear that green has a powerful psychological effect on us. By incorporating this color into our surroundings or clothing, we can potentially reap a number of benefits for our overall well-being and motivation.

What’s the most relaxing color?

The most relaxing color may be different for everyone, but a study from the University of California, Irvine found that blue is the most universally calming color. The study asked 40 participants to rate the colors they saw on a scale of 1-100, and blue had an average score of 64.7. The second most popular color was green, which had an average score of 61.6, followed by beige and purple, which had scores of 57.1 and 56.7 respectively.

Researchers believe that this association between blue and relaxation is rooted in our evolutionary history, as the color was associated with clear skies and water – two things that were vital for survival throughout much of human history. If you’re looking to relax and de-stress, incorporating more blue into your environment may be a great way to do so. Whether it’s through painting the walls of your study space a calming shade of blue, or choosing blue décor for your workspace, there are many easy ways to incorporate this restful color into your study routine.

What color is fear?

A study published in the journal “PLoS One” found that the majority of people perceive fear as being blue in color. This study surveyed over 1,000 people from various countries and found that blue was the most commonly cited color when asked to describe fear. Other colors that were mentioned included black, green, and purple.

What color is anxiety?

Some research has suggested that anxiety may be associated with certain colors. For example, a study published in 2015 found that people who reported higher levels of anxiety were more likely to associate the color blue with negative words than those with lower levels of anxiety. Additionally, some research has suggested that anxiety may be associated with the color red, as this study found that individuals who reported higher levels of anxiety tended to rate images with more red in them as more negative than those with lower levels of anxiety. While more research is needed to fully understand the relationship between anxiety and color, these studies suggest that there may be some connection between the two.

What color helps you sleep?

Studies have shown that certain colors may help promote better sleep and relaxation. According to research published in the Journal of Experimental Psychology, blue is one such color that can improve sleep quality by promoting feelings of calmness and relaxation. Other study findings suggest that yellow and orange may also be beneficial for promoting restful slumber, as these bright, cheerful hues are thought to increase alertness during the day. So, if you’re looking for a way to improve your sleep quality, consider adding some blue (or yellow or orange) to your bedroom!

What color makes you want to spend money?

According to a study from the University of Southern California, people are more likely to spend money when they see the color red. The study found that people were willing to spend up to 8.3 percent more on average when products were presented in red packaging.

So if you’re looking to get people to spend a little extra, consider incorporating the color red into your marketing materials or product packaging. Not only is it an appealing, eye-catching color, but it has also been shown to influence people’s spending habits in a powerful way. Whether you’re selling a new product or trying to get customers to spend more on their existing purchases, using the color red may be just what you need to boost your bottom line.

What color can evoke sadness?

There is a growing body of research that suggests that certain colors can evoke feelings of sadness in people. One study, published in the journal Emotion, found that participants consistently reported feeling sadder after being exposed to blue or gray hues than they did when exposed to other colors. These findings suggest that color can play an important role in eliciting emotional responses in people.

While the precise mechanisms that underlie this effect are still not fully understood, researchers believe that a variety of factors may be at play. For example, studies have shown that human emotion tends to be associated with specific brain states, and that certain colors can evoke similar responses in the brain as well. In addition, it is possible that the emotional associations that people have with certain colors may also contribute to the feelings of sadness that they experience.

Although more research is needed to fully understand how and why color can affect emotions, these findings suggest that it is an important factor to consider when attempting to evoke a desired response in people. When trying to create a sad or melancholy mood, for example, using blue or gray hues may be more effective than using other colors.

What color increases arousal?

According to a study by researchers at the University of Rochester, the color red has been shown to increase arousal and mental focus. This is believed to be due to its stimulating properties, as well as the fact that it is commonly associated with intensity and passion. The study analyzed participants’ responses to different colored stimuli under various conditions, and found that those who were exposed to red tended to perform better on tasks that required mental focus and concentration. So if you’re looking to give yourself a little boost of energy, try incorporating some red into your environment!


Color psychology is a fascinating topic that can be used to great effect in digital marketing. By understanding how different colors affect people’s moods and emotions, we can create designs and ads that are more likely to resonate with our target audience. If you want to learn more about color psychology or need help incorporating it into your next marketing campaign, contact us today! We would love to help you harness the power of color to increase sales and better connect with your customers.