1. Research Your Market – Understand the needs and wants of your target audience; analyze what shoes are already available in the market, and identify the gap that you can fill with your product.
2. Design – Sketch out your shoe designs and have them prototyped. Look into the best materials and manufacturing techniques that will give you a quality product at a reasonable cost.
3. Name the Brand – Brainstorm possible brand names, research their availability, and register the name with your state’s Secretary of State office.
4. Create Your Logo – A logo can help to distinguish your product and create brand recognition.
5. Develop Your Website – Create a professional website that showcases your product, tells the story of your apparel, and provides customers with an easy way to purchase it online.
6. Set Up A Merchant Account – Obtain a merchant account at PayPal or another payment gateway where you can securely process credit card payments from customers.
7. Find A Manufacturer – Connect with a shoe manufacturer who will put your design into production at a quality and cost that meets your needs.
8. Source Materials – Locate the best materials available for making the shoes, such as leathers, fabrics, hardware, etc.
9. Develop A Pricing Strategy – Calculate the costs of producing and shipping your shoes, then set prices that will allow you to turn a profit.
10. Promote Your Product – Create marketing materials, such as flyers and brochures, that highlight your product and target potential customers. Utilize social media platforms to promote it as well.