1. Digital Advertising: Take advantage of digital platforms like Google Ads and Facebook Ads to reach potential customers in your area. Use these tools to target people who are interested in purchasing headstones, offer discounts and coupons on your products, and increase brand awareness.
2. Networking: Attend local events related to the death care industry, such as funerals and memorial services, to meet potential clients and build relationships with them. Introduce yourself and your business to people who may have a need for a headstone. Make sure you are prepared with business cards and other promotional materials that offer information about your services.
3. Online Presence: Build an online presence for your business by creating a website and social media accounts. Use these platforms to provide detailed information about your products and services, showcase customer reviews, and post relevant content that will engage users. Additionally, use search engine optimization (SEO) techniques to make sure that potential customers can easily find your business.
4. Referrals: Ask current customers to refer your headstone business to their family and friends. Offer discounts or other incentives as an additional incentive for them to do so. Additionally, you can also offer a referral program that rewards both the customer who refers and the person they referred with discounts on future orders.
5. Community Involvement: Participate in local events and activities related to the death care industry, such as community clean-up efforts, charity events, etc. This will help you gain visibility in your area and allow you to meet people who may be interested in purchasing a headstone from you. Additionally, sponsoring these types of activities will help create a positive image of your business in the local community.