5 Innovative Marketing Strategies To Promote Your Portrait Photography Business

1. Leverage Social Media – One of the most effective marketing strategies for portrait photography businesses is to leverage social media platforms, such as Instagram and Facebook, to create an online presence and showcase your work. Utilize hashtags related to your business and industry, post content regularly and engage with your followers to increase visibility.

2. Networking Events – Attend networking events in the area where you can meet potential clients or collaborators. Bring plenty of business cards or portfolio samples to show off your work and make sure to follow up afterward with anyone you make a connection with.

3. Create an Email List – People opt-in to email lists because they are interested in the content you are sending. Send regular emails with updates on your business, promotions and helpful tips related to portrait photography.

4. Offer Referral Discounts – Encourage current clients to refer their friends and family by offering a referral discount for new bookings. This could be a percentage off the session fee or a free print from their session.

5. Cross-Promotion with Other Businesses – Find businesses in your area that offer services related to portrait photography and consider collaborating on cross-promotions, such as offering discounts when booking both services at once. This also opens up opportunities for referrals from the other business.