1. Build an Online Presence: Develop a website and use social media (Twitter, Facebook, Instagram) to promote your business and products. Make sure to engage with customers by responding quickly to inquiries and providing helpful content.
2. Create a Loyalty Program: Offer rewards and discounts to customers who purchase multiple products or frequently return.
3. Use Video Content: Create videos that showcase your products, how they work, and why they are the best choice for the customer.
4. Get Involved in Community Events: Participate in local events such as farmers markets or craft fairs to give customers the opportunity to feel and smell your products before making a purchase.
5. Make Gift Baskets: Create gift baskets with your soaps for special occasions or holidays, such as Mother’s Day or Valentine’s Day, which will make it easier for customers to give meaningful gifts.