1. Leverage Social Media: Utilize popular platforms like Instagram, Twitter, and Facebook to reach potential customers that may be interested in your facility. Create shareable content such as videos of challenges or pictures of participants enjoying themselves at the gym. Engage with users on these platforms, answer their questions and comment back.
2. Invest In Sponsorship: Sponsor a local Ninja Warrior competition or event to increase visibility and create brand awareness for your gym. Offer discounted rates or free passes to participants as incentives, making sure to advertise your facility prominently at the event.
3. Create A Referral Program: Offer existing customers rewards for referring friends and family to your facility. This will encourage them to spread the word about your gym, while also incentivizing more people to join.
4. Invest In Local Media Outlets & Events: Develop relationships with local media outlets and participate in community events that promote health and wellness. This is an excellent way to reach more potential customers and strengthen your brand.
5. Develop A Loyalty Program: Offer incentives such as discounted rates, access to exclusive classes or special events for loyal members. This will create a sense of community at the gym, while also encouraging people to keep coming back.