1. Promote on Social Media: Leverage the power of social media to promote your microbrewery by creating engaging content that showcases your products and location. You can also use high-quality images, discounts and promotions, events, and other activities to drive interest in your brand.
2. Focus on Local Events: Get involved with local events and festivals that are related to beer or craft brewing. This allows you to directly interact with potential customers and give them a great experience. You can also host your own events, such as beer-tasting nights, live music performances, open mic nights etc.
3. Get Online Media Coverage: Reach out to online media outlets and bloggers that specialize in food and beverage topics. They can help spread word about your microbrewery, while giving you invaluable publicity.
4. Build Relationships with Other Local Businesses: Partnering with local businesses is a great way to build relationships within the community and further promote your microbrewery’s brand.
5. Utilize Online Advertising: Create ads that target your ideal customer and use online advertising platforms to reach them. This will help you get in front of people who may be interested in your microbrewery, while also helping to build brand recognition over time.