1. Social Media Presence: Create a strong social media presence using popular platforms like Facebook and Twitter. Post pictures of your horses, updates on the derby events, and use targeted ads to reach potential customers.
2. Offers & Discounts: Strategically offer discounts and promotions to attract customers. This could include discounted tickets or special packages for groups of people.
3. Word-of-Mouth Marketing: Ask your current customers to spread the word about your business through friends, family, and acquaintances.
4. Special Events: Host stimulating events related to horses such as horse shows or competitions. Invite special guests and celebrities to add more excitement and media coverage.
5. Online Content: Create interesting content such as videos, podcasts, or blogs talking about horse derby events and tips related to the sport. Publish this content on your website and social media platforms to attract viewers.