1. Utilize Social Media – Build an online presence on popular social media networks like Facebook and Instagram, where you can share updates, photos, and videos of the gems available in your store. This will help to create a community around the business and establish relationships with potential customers.
2. Offer Discounts and Promotions – Regularly offering discounts and promotions will draw more attention to your business, as customers like to feel they are getting a good deal. Advertise any special offers on social media and via email campaigns to reach the widest audience possible.
3. Create an Influencer Campaign – Reach out to influencers, such as lifestyle bloggers and Instagram personalities, who have a large following and can speak positively about your gems. They will be able to showcase the products in their posts and also provide honest reviews that potential customers can trust.
4. Start an Affiliate Program – An affiliate program provides another way for you to reach potential customers. It allows influencers, bloggers and website owners to promote your products in exchange for a commission on any sales that are generated from their posts or websites.
5. Network at Gem Shows and Conventions – Attending gem shows and conventions is an excellent way to network with industry professionals and get the word out about your business. You can showcase the gems you have in stock and meet potential buyers who may be interested in purchasing from you.