1. Offer Discounts: Consumers love discounts, so consider offering discounts on rental fees for your formal wear rental business. This can be done through email campaigns or special offers posted to social media and other digital marketing channels.
2. Host A Fashion Show: Put together a fashion show that showcases your formal wear collection in an entertaining way. Invite influencers, bloggers, and local celebrities to attend the show and promote it on their social media channels.
3. Leverage User-Generated Content: Encourage your customers to post pictures of themselves wearing your rental items on their social media channels with a specific hashtag. This will help create more awareness around your formal wear rental business.
4. Create an Affiliate Program: Develop an affiliate program that rewards people for referring customers to your formal wear rentals. This will help you increase the number of word-of-mouth referrals and extend your reach to potential customers who may not have heard about your business otherwise.
5. Run a Contest: Host a contest on social media that requires users to create an outfit from your rental items. Offer the winner a free rental or other goodies as an incentive for taking part in the contest.