1. Utilize Social Media – Create accounts on Facebook, Twitter, and Instagram to post videos, images, and stories of your dance studio and classes. Ask customers to share their own experiences with their friends and family online.
2. Partner with Local Businesses – Reach out to local businesses and offer discounts or free classes to their employees in exchange for promoting your studio.
3. Hold Online Classes & Workshops – Take advantage of technology by providing classes and workshops online, giving potential students access to your expertise from anywhere.
4. Local Events & Festivals – Participate in local events and festivals, showcasing your studio and offering taster classes to those who attend.
5. Create a Referral Program – Offer discounts or free classes to customers who refer new students to your studio.
This will create organic leads through word-of-mouth marketing, allowing you to reach out to a larger customer base without having to do extra work.