1. Leverage Social Media Platforms – Take advantage of the power of social media platforms like Facebook, Instagram, and YouTube to build brand awareness and engage with your target audience. Share engaging content that demonstrates the activities you offer, highlight customer stories, and promote special offers and discounts.
2. Sponsor Crafting Events – Sponsor a local crafting event or join forces with an existing one. This will put your brand in front of a large number of potential customers and help you to build relationships with other businesses in the industry.
3. Create Compelling Content – Create content such as blog posts, videos, and podcasts that demonstrate the value of your crafting activities. This will help to position you as an expert in the field and establish trust with potential customers.
4. Leverage Influencers – Reach out to influencers in the crafting industry and build relationships with them. They can help to spread awareness about your business by promoting it on their own channels and sharing their experiences with your activities.
5. Run Online Contests – Host online contests such as giveaways, scavenger hunts, and sweepstakes to increase visibility of your crafting activity site. This will not only boost engagement but also create a sense of urgency that encourages customers to take action.