1. Leverage Social Media Platforms – Utilizing social media platforms such as Instagram, Facebook, and Twitter will help you reach a wider audience and make it easier to engage with potential customers. Create useful content related to canoeing and kayaking, as well as highlight your rental business.
2. Develop a Newsletter – A newsletter can be used to share information about upcoming events, discounts and promotions, or new services offered by your business. You can also use the newsletter to provide helpful tips related to canoeing and kayaking safety.
3. Create an Online Presence – An online presence is essential for any business. Create a website and ensure it is optimized for search engines so customers can find your rental business easily. Also, list your business on online directories such as Google My Business and Yelp to reach more potential customers.
4. Offer Special Deals – Create special deals or discounts to entice people to rent from your business. For example, you could offer a discount on rentals for students or military personnel.
5. Create an Online Community – Creating an online community is a great way to engage with your customers and build loyalty. You can create an Instagram page or Facebook group where people can share their experiences, ask questions, and give advice related to canoeing and kayaking. This is also a great way to promote your business and showcase the services you offer.