Pros:
1. Low start-up costs – There are few upfront expenses associated with starting a copywriting business, making it an accessible option for entrepreneurs on any budget. All that is necessary to get started is a reliable computer and internet connection, along withvthe appropriate software and writing skills.
2. Flexible working hours – As a copywriter, you have the freedom to choose when and where you work. This makes it possible to create your own schedule and balance your professional life with other commitments, such as childcare or studying.
3. Great earning potential –Copywriting is a highly sought-after skill, meaning that you can set your own rates and charge what the market will bear. With an effective online presence and networking strategy, you can quickly build up a steady client base and establish yourself as an authority in the industry.
Cons:
1. High competition – Copywriting is becoming increasingly competitive as more professionals enter the market. To remain competitive, you will need to continuously sharpen your skills and stay abreast of industry best practices.
2. Lack of stability – with any freelance business, there is no guarantee of steady work or a consistent income. You should plan for slow seasons and allocate your savings strategically to ensure financial security.
3. Difficulty finding clients – When you first start out, it can be difficult to get the word out about your services and find potential clients. To gain traction, you will need to develop an effective marketing strategy and reach out to potential leads on a consistent basis.