1. Build a Loyal Customer Base: Encourage customers to sign up for loyalty programs, offer rewards and discounts for returning customers, and make sure to thank them for coming back.
2. Take Advantage of Social Media: Develop an active presence on social media platforms like Instagram, Facebook, Twitter etc., use these channels to showcase your services and products, share reviews from customers, and announce any special offers or events.
3. Get Noticed with Promotional Materials: Create flyers, brochures or other materials to advertise your business in the community. These can be placed in high-traffic areas such as schools, libraries, health facilities etc.
4. Targeted Advertising: Utilize targeted advertising to reach potential clients. This could include Google and Facebook Ads, radio or television spots, or even search engine optimization (SEO).
5. Connect with the Local Community: Take advantage of local events like fairs, festivals and other activities where you can network with people in your community. Make sure to have promotional materials available and don’t forget to take pictures or videos of your barber shop in action.